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Choosing an engagement ring is one of the most meaningful purchases in a person’s life. For decades, buyers have heard of the so-called "golden rule" that’s meant to guide how much to spend on a ring. But what exactly is this rule, and does it still apply in 2025?

Let’s explore the origins of the traditional golden rule for engagement rings — and discover what modern couples are doing differently today.

💰 What Is the Traditional Golden Rule for Engagement Rings?

The classic “golden rule” states:

Spend the equivalent of three months’ salary on the ring.

This guideline was created and popularized by De Beers in the mid-20th century as part of a now-famous diamond marketing campaign. It suggested that if you earned $5,000/month, you should spend $15,000 on a ring.

While this rule once shaped societal expectations, it’s no longer a one-size-fits-all standard.

⚖️ Is the Three-Month Salary Rule Still Relevant Today?

In short: Not really.

Modern couples are choosing meaning over marketing. The traditional rule doesn't consider:

• Today’s cost of living and debt levels

• Shifts toward personalized experiences and financial responsibility

• A rising awareness of ethical and sustainable jewelry

More than 60% of buyers now spend under two months’ salary—some far less.

✨ What Is the New Golden Rule for Engagement Rings?

Today's golden rule is all about balance and authenticity:

Choose a ring that fits your budget, your partner’s style, and your shared values.

This approach gives you freedom and clarity—without pressure or guilt.

📌 How Can You Choose the Right Engagement Ring Today?

Here’s a practical, modern approach:

• 💰 Budget wisely: Choose a number that makes sense for you.

• 💎 Consider style: Think about what your partner actually likes (not just what’s trending).

• 🌍 Shop ethically: Consider lab-grown diamonds or conflict-free gemstones.

• 💬 Communicate: Don’t be afraid to ring shop together—it’s becoming more common!

💡 What Really Makes an Engagement Ring Valuable?

The true value of an engagement ring isn’t in the price tag—it’s in the story it tells. A thoughtful, well-chosen ring will always mean more than one that follows a rule from decades past.

The modern golden rule?
Buy with love, intention, and confidence—not pressure.

❓ Frequently Asked Questions (FAQ)

Q: Do people still follow the three-month salary rule?
A: Fewer do now. Most buyers prioritize budget comfort and personal significance.

Q: How much should I realistically spend?
A: Most people spend between $1,000–$6,000, but it depends on your lifestyle and preferences.

Q: Are lab-grown diamonds okay for engagement rings?
A: Yes! They are ethical, affordable, and identical in appearance to natural diamonds.

Q: Can I shop for the ring with my partner?
A: Absolutely. Many couples now choose to design or select the ring together.